What Mood Is Your Website In?
Did you know that the colors you choose to use on your website can, and will, affect the viewer’s response to the overall message you’re conveying?
A lot of thought goes into creating a website. The structure and function-ability provide the foundation; the color palette evokes an emotional response mood.
It’s a tactic that’s used in marketing campaigns. For example Cocoa-Cola’s red logo portrays energy, enthusiasm, and Facebook’s blue logo casts the feeling of thoughtfulness and trust.
I share with you below a color palette to consider when planning your logo, website design and overall message.
The basic mood psychology of colors:
Red: Energy, enthusiasm, emotion, power
Dark Red: Passion, depth, dominance, prestige
Orange: Positive, dynamic, optimistic, confident
Pale Yellow: Friendly, approachable, warm
Bold Yellow: Ambition, motivation, creativity, cutting edge
Green: Nature, vitality, environment, health
Blue: Dependability, trust, thoughtfulness, calm
Dark Blue: Deep sincerity, intuition, truth
Light Purple: Prosperity, spirituality, creativity, harmony
Dark Purple: Depth, wealth, mystery, fantasy
Grey: Sophistication, knowledge, prestige, wisdom
Pink: Youth, playfulness, emotion, innocence
White: Clean, straightforward, self-sufficient, simple
Black: Authority, power, control, mystery, suspense
Brown: Natural, of the earth, comfortable, organic
Read these helpful articles.
The Adventure Continues...“You do what you can for as long as you can, and when you finally can’t, you do the next best thing. You back up but you don’t give up.” ―Chuck YeagerWhat are a few of the lines they say about tempting fate? If you want to hear God laugh,...
What is one thing that makes each WordPress website unique, adds functionality and leaves a website vulnerable to hackers if ignored? It's plugins. WordPress is an open source platform that allows developers to expand its functions and features with the use of plugins...