Did you know that the colors you choose to use on your website can, and will, affect the viewer’s response to the overall message you’re conveying?
A lot of thought goes into creating a website. The structure and function-ability provide the foundation; the color palette evokes an emotional response mood.
It’s a tactic that’s used in marketing campaigns. For example Cocoa-Cola’s red logo portrays energy, enthusiasm, and Facebook’s blue logo casts the feeling of thoughtfulness and trust.
I share with you below a color palette to consider when planning your logo, website design and overall message.
The basic mood psychology of colors:
Red: Energy, enthusiasm, emotion, power
Dark Red: Passion, depth, dominance, prestige
Orange: Positive, dynamic, optimistic, confident
Pale Yellow: Friendly, approachable, warm
Bold Yellow: Ambition, motivation, creativity, cutting edge
Green: Nature, vitality, environment, health
Blue: Dependability, trust, thoughtfulness, calm
Dark Blue: Deep sincerity, intuition, truth
Light Purple: Prosperity, spirituality, creativity, harmony
Dark Purple: Depth, wealth, mystery, fantasy
Grey: Sophistication, knowledge, prestige, wisdom
Pink: Youth, playfulness, emotion, innocence
White: Clean, straightforward, self-sufficient, simple
Black: Authority, power, control, mystery, suspense
Brown: Natural, of the earth, comfortable, organic