What Mood Is Your Website In?
Did you know that the colors you choose to use on your website can, and will, affect the viewer’s response to the overall message you’re conveying?
A lot of thought goes into creating a website. The structure and function-ability provide the foundation; the color palette evokes an emotional response mood.
It’s a tactic that’s used in marketing campaigns. For example Cocoa-Cola’s red logo portrays energy, enthusiasm, and Facebook’s blue logo casts the feeling of thoughtfulness and trust.
I share with you below a color palette to consider when planning your logo, website design and overall message.
The basic mood psychology of colors:
Red: Energy, enthusiasm, emotion, power
Dark Red: Passion, depth, dominance, prestige
Orange: Positive, dynamic, optimistic, confident
Pale Yellow: Friendly, approachable, warm
Bold Yellow: Ambition, motivation, creativity, cutting edge
Green: Nature, vitality, environment, health
Blue: Dependability, trust, thoughtfulness, calm
Dark Blue: Deep sincerity, intuition, truth
Light Purple: Prosperity, spirituality, creativity, harmony
Dark Purple: Depth, wealth, mystery, fantasy
Grey: Sophistication, knowledge, prestige, wisdom
Pink: Youth, playfulness, emotion, innocence
White: Clean, straightforward, self-sufficient, simple
Black: Authority, power, control, mystery, suspense
Brown: Natural, of the earth, comfortable, organic
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