What Mood Is Your Website In?

by | Mar 20, 2018 | Transformation Coach, Virtual Assistant | 0 comments

Did you know that the colors you choose to use on your website can, and will, affect the viewer’s response to the overall message you’re conveying?

A lot of thought goes into creating a website. The structure and function-ability provide the foundation; the color palette evokes an emotional response mood.

It’s a tactic that’s used in marketing campaigns. For example Cocoa-Cola’s red logo portrays energy, enthusiasm, and Facebook’s blue logo casts the feeling of thoughtfulness and trust.

I share with you below a color palette to consider when planning your logo, website design and overall message.

The basic mood psychology of colors:

Red: Energy, enthusiasm, emotion, power

Dark Red: Passion, depth, dominance, prestige

Orange: Positive, dynamic, optimistic, confident

Pale Yellow: Friendly, approachable, warm

Bold Yellow: Ambition, motivation, creativity, cutting edge

Green: Nature, vitality, environment, health

Blue: Dependability, trust, thoughtfulness, calm

Dark Blue: Deep sincerity, intuition, truth

Light Purple: Prosperity, spirituality, creativity, harmony

Dark Purple: Depth, wealth, mystery, fantasy

Grey: Sophistication, knowledge, prestige, wisdom

Pink: Youth, playfulness, emotion, innocence

White: Clean, straightforward, self-sufficient, simple

Black: Authority, power, control, mystery, suspense

Brown: Natural, of the earth, comfortable, organic 

Read these helpful articles.

Marketing With Your Voice

Writing marketing content for your business does not have to be a daunting task. Truly, you do not need samples, templates or even to swipe someone else’s format. This is about you getting your message to your prospective clients and customers.  In the past two days,...

Importance Of An Email List

"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." -Erik HarbisonToday, March 13th, I was gifted the exact reason I need to be building an email list for The Adventure Begins blog series. Facebook...

What I Found at the Grocery Store

The Adventure Continues...“You can only walk through your own fire and not the fire of another, even if it means walking away from 'them'. When you stop playing the part to earn love, you begin to love yourself through your inner spirit and awaken the true fire behind...

Practice Better

Recommended Tools

Affiliate Links

Depositphotos

About The Author

C.K. Kochis

I am a writer; it's what I do. My mission in life is to guide women exhausted from nurturing others and the stagnation of daily routines to ignite self-love through the power of their words. I am utilizing my Integrative Nutrition Health Coach education as the foundation of ElementsForAHealthierLife.com to create a platform for coaches and leaders to share pearls of wisdom and professional insights. I wrote, designed and published “Get A Compass Not A Clock” and “UnLeash Your Story: A Journal Writer's Guidebook”. My virtual assistant clients keep me creatively busy, while my grandsons teach me about the importance of play.

Leave a reply

Your email address will not be published. Required fields are marked *

Newsletter

Books by C.K. Kochis

Certifications


Pin It on Pinterest

Share This