Leave ‘Em Guessing Promotions

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Imaging scrolling down your social media feed and seeing a team of beautiful Clydesdale horses pulling a two-story tall pine tree decorated with lights and red bows on a wooden sleigh. The headline reads “[City Name] [Holiday] Parade”; dates listed on event page are December 1-4.

No other information is provided.

Quick – what is your first thought? Is it a four day parade? A parade every day? What time? Where is it? Is there anything else going on? Can I bring the kids?

The first paragraph scenario is from an actual Facebook event post. A half dozen people –curious and interested in attending– commented and requested the day, time, and if other activities are scheduled to take place during the four days.

I have been to this particular event a handful of times and know the parade will be on Saturday. However I cannot remember if the parade is at 5pm or 7pm. I’m pretty sure I recall enjoying other activities in that city, but it’s been years and not sure if I’m thinking of the right event.

When creating an event page, begin by answering the following questions:

  • Event name-
  • Date of event-
  • Town/city where the event will take place-
  • List the activities, and start/end times-
  • The cost to participate-

Then go a step further and break-down the content with these suggestions:

  • Who is hosting the event?
  • Is it a non-profit organization? If yes, who benefits from the funds raised?
  • What is the location where the event take place (provide physical address if in a building; street name(s) if an outdoor event).
  • Provide a brief description of the individual activities.
  • List the age ranges on children activities.
  • Notify if there are age/skill restrictions (example: must be over 18 years of age to attend).
  • Is there a form to be completed?
  • Is pre-registration required?
  • What are the deadlines for participants?
  • Where can they find out more information about the activity/event?
  • Who is the contact person for the event; for individual activities?

The biggest question you need to ask yourself is, “Are you promoting your event so those who are interested know the who, what, when and where?” It is always a good idea to have another person review the information to verify if you’re providing clear and easy to understand content.

Do you need help with preparing for your upcoming event? Contact me to find out how I can assist you with press releases, flyers, social media posts, preparing a calendar of events and more.

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2 Responses

  1. I’m an old newspaper reporter from way back and I still believe that you lead with “Who, What, When, Where and Why.” It’s never failed me, even in promoting an event.

  2. Cindy, what a nice introduction to you and your blog (visiting from the Visionary group). I’m reading this nodding. I just taught a class (and have the next one coming soon) in a place where the doors are locked and you need to know how to get in. I learned (the hard way) that I need to provide all the details everywhere. My assumption that putting the details only on Eventbrite (and not on Facebook or in the followup emails) bit me in the butt more than once.

    I’m gonna keep this list!

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